WRITE
Enhanced Printable Planner
Print it. Scribble on it. Work through your website step by step.
WEBSITE PLANNING TEMPLATE + TOOLKIT
Website Planning Kit
Plan the right website before you spend time building the wrong one.
A complete website planner for working out your goals, audience, pages, sitemap, content, SEO, functionality, platform, launch and measurement — then turning it all into a brief you can actually build from.
£14.99
- Printable website planning workbook
- Editable Word website planning template
- Visual website planning board
- Your own Website Planning SuperAgent
Instant digital access · SuperAgent yours to keep
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Five resources. One properly planned website.
TYPE
Enhanced Editable Workbook
Prefer typing? Build one editable source of truth for the whole website.
MAP
Enhanced Visual Planning Board
See your pages, journeys and build stages at a glance.
// AI
Website Planning SuperAgent
Talk it through. It will question the plan, spot gaps and turn your decisions into build-ready outputs.
Also included
Completed Website Plan Example
A realistic completed example that shows the expected level of detail and connects the audience, sitemap, content, SEO, functionality, brief and staged build plan.
PDFUse the format that suits you, mix them together, and use the completed example whenever a blank page leaves you stuck.
From first idea to a website you are ready to build.
The kit connects the decisions instead of leaving you with a pile of unrelated worksheets:
- Idea
- Audience
- Research
- Sitemap
- Content
- SEO
- Functionality
- Technical setup
- Launch
- Measurement
- Build brief
- Build & test
Finish with a complete website brief, a populated build prompt for your chosen platform and a staged build and testing plan — not a generic template full of blanks.
Take a look inside
A COMPLETE WEBSITE PLANNER01 02 03 04 05 06
Plan the whole website—not just the homepage.
Use the kit as a website planning template, planning checklist and working brief. It covers the decisions that shape a useful site before design or development starts.
Direction
Goals, audiences, offers, success measures and competitor research.
Structure
Sitemap, navigation, user journeys and the pages you actually need.
Content
Page briefs, messages, proof, calls to action, images and content gaps.
Requirements
Forms, bookings, payments, integrations, accessibility and technical setup.
Findability
SEO intent, metadata, internal links, measurement and post-launch improvement.
Build
A complete brief, populated build prompt, staged build plan and testing checklist.
NEW: COMPLETED EXAMPLE INCLUDED
See what “finished” looks like.
The Completed Website Plan Example shows the thinking, level of detail and connections between sections, so you are not left staring at blank boxes wondering what to write.
- A realistic worked example
- Pages, content, SEO and features connected
- A model brief and staged build approach
TRY THE FREE WEBSITE PLANNING TOOL
Not sure which pages you need?
Answer five quick questions and get a useful starter sitemap. Then use the kit to decide what belongs on every page and how the whole site should work.
Build my starter sitemap- 01Tell us what kind of site you are planning.
- 02Choose the main action visitors should take.
- 03Add the pages your offer, proof and location need.
- 04Get essential, recommended and later pages.
WEBSITE PLANNING GUIDES
Work through the tricky bits.
How to plan a website before you build itA practical, plain-English website planning process covering goals, audiences, pages, content, functionality, SEO and launch.Read guide Website planning checklist: from idea to launchUse this website planning checklist to cover strategy, sitemap, content, functionality, SEO, accessibility, testing and measurement.Read guide What pages does my website need?Choose the right website pages for your goals, business model and customer journey—without filling the menu with pages you do not need.Read guide How to create a sitemap people can actually useCreate a clear visual website sitemap, organise pages into a sensible hierarchy and turn it into useful navigation.Read guide How to plan website content without staring at a blank pagePlan useful website copy, images and proof page by page, assign owners and find content gaps before they delay your build.Read guide Website brief template: what to give a designer, developer or AI builderUse this website brief structure to explain the goal, audience, sitemap, page requirements, content, functionality and success measures.Read guide How to plan a website for SEO before you build itMap search intent to pages, design useful internal links and plan technical, content and measurement requirements before launch.Read guide
WHEN YOU ARE READY TO BUILD
Bring in the builder after the decisions.
The planning resources work with any AI or no-code builder, or as a brief for a designer or developer. If you choose Base44, bring it in at the build stage: your completed plan and SuperAgent give you a much stronger starting point than an improvised first prompt.
Base44 is optional. The printable, editable and visual planning resources are platform-independent.
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YES, IF YOU’RE...
- You have an idea for a website but don’t know where to start
- You’re not sure which pages you actually need
- You keep changing your mind once you start building
- You need to organise your content, features and structure
- You want a proper brief before using AI, a website builder, designer or developer
YOU DON’T NEED...
- Coding experience
- A finished business plan
- To understand technical terminology
- To use every file in the kit
FAQs
Is this a website planning template or a checklist?
Both — and more. The printable and editable resources guide you through the decisions, the visual board helps you map them, the completed example shows the level of detail, and the SuperAgent helps turn the finished plan into build-ready outputs.
Do I need to be using Base44?
No. The PDF, Word workbook, visual board and completed example are platform-independent. Use the finished brief with an AI builder, no-code platform, designer or developer. Only the optional SuperAgent runs in Base44.
What does the kit help me plan?
Goals, audiences, competitor research, sitemap, navigation, customer journeys, page content, SEO, forms, payments, bookings, integrations, design direction, accessibility, platform and domain choices, launch, measurement and after-launch improvements.
Is it suitable for a redesign as well as a new website?
Yes. For a redesign, start with the competitor and content review, then rebuild the sitemap, page briefs and measurement plan around what needs to improve.
Is this suitable for beginners?
Yes. It uses plain English, explains the decisions and includes a completed example. You do not need coding knowledge or a finished business plan.
Do I have to complete every worksheet and format?
No. Use one format or mix them. Start with the sections relevant to your stage and use the completed example or SuperAgent when you need a way into the next decision.
What software do I need?
The printable planner and completed example are PDFs. The editable workbook opens in Word or Google Docs, and the visual board opens in PowerPoint or Google Slides.
What does the SuperAgent produce?
It can help check the thinking, identify gaps and turn your approved plan into a complete website brief, a populated build prompt adapted to your chosen platform, and a staged build and testing plan.
How do I get the files?
Once the kit is available and payment is complete, the files and your private SuperAgent clone link appear in My downloads. Paid download and clone links are never placed on the public product page.
Ready to plan it properly?
Website Planning Kit — £14.99
Digital product. No physical items will be posted. Read our returns policy.